Creative people are always well-known in their field. We always talk about the famous logo of famous companies that allows you to recognise the brand at a glance. But, today we will talk about the main brain behind those custom logo designs. Along with these designs, the designers are world-famous too. Take a look.
Ruth Kedar: Google
When we think about the internet the very first thing that comes to our mind is Google and thinking about Google, the first thing to pop in our mind is its logo. The person to do that is Ruth Kedar. She was a student of architecture from Israel and had a degree of design from Stanford University. A recipient of a number of design awards, she is not only known for Google logo but also Analog Deck and Duolog Deck, a promotional deck of playing cards.
Rob Janoff: Apple
This company does not even need any introduction and neither does its custom logo design. The very first logo design was created by Rob Janoff, a Silicon Valley art director in 1976 and it has been popular ever since. Apart from the fact that the design represents the name of the company, it also shows the idea of a man and his temptation. To show that apple products are tempting and you can’t stop yourself from buying it, the idea of the design comes from the Biblical story of Eve and Adam.
Paul Rand: IBM
Although IBM logo has been revised many times over the years, the main designer Paul Rand remains famous and inspiration till this day. Even though he passed away in 1996, he has left behind a legacy. Not only IBM but he is also famous for ABC’s brand image and Swiss Style design.
Carolyn Davidson: Nike
After Ruth Kedar, another inspiring woman designer who should be mentioned is Carolyn Davidson. She is well known for her custom logo design of Nike who created a design that speaks more than its company name. Designed in 1971, Carolyn was still a student at that time.
Lindon Leader: FedEx
This is one of the most cleverly designed logos that have a hidden meaning to it. This logo design is considered to be one of the 8 best logos for the past 40 years. Designed in 1994, the credit goes to Lindon Leader, who won many awards for it. The hidden meaning in the arrow between E and X that depicts the efficient delivery system is the reason why it is so famous.
So, did you enjoy knowing about the designers behind all these famous logo designs? You can get your own custom logo design in the UK for your company too.
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